Marketing & Service Management

The transition from a seller’s to a highly competitive buyer’s market has resulted in companies attaching increasing importance to the field of marketing. In 1BC Marketing and Service Management you will be shown how to make best use of the range of marketing instruments, and learn about the planning, coordination and monitoring of corporate activities aimed at current and potential markets.

Duration: COMPLETE – 1 week

Main Topics:

	Marketing planning
	Market information and market research
	Differentiation and positioning
	Brand management
	Developing and launching new products
	Operational service marketing
	Event marketing
	Business-to-business marketing
	Marketing: Identifying customer needs in a changing world
	Principles of market research
	The product life cycle
	Analysing buyer behaviour in consumer goods markets
	Market segmentation and target group marketing
	Marketing instruments (product, price, distribution, communication
	Principles of service marketing

Price:

€ 990,-
Prices are quoted per person, exclusive of 20% VAT

General Information

Registration:

After registering, you will receive confirmation of your booking. This means that a seminar place has been reserved for you. Before the start of the seminar you will receive information about the location, accommodation and details of the course schedule. 

Course fee and special conditions:

The fee for the Marketing & Services Management COMPLETE module is €990 per person, excluding 20% VAT. The price includes course handouts and coffee breaks at the seminar hotel.

Examination:

Every seminar module is rounded off with an examination covering the entire contents of that particular module. Each examination lasts around 30 minutes. Ater successfully passing the examination, you will receive a certificate of participation with an individual Security Code. >> Further information

Cancellation conditions:

No fee is payable for cancellations up to two weeks before the start of the seminar. The fee for cancellations between one and two weeks before the start of the course is 50% of the course fee. Cancellations received one week or less before the start of the course are subject to a fee of 100% of the course cost. Substitute participants may be nominated.

Accommodation:

If required, we will be happy to make a reservation for at our seminar hotel in Vienna. Our specially agreed rates include accommodation and breakfast.